User Experience/Interface Product Designer & Strategist

Vinay K Marisetty is specialized in providing complete design solutions and user experience strategies for web, print media and UI software applications and usability testing. Certified with Master in Multimedia Arts. Trained in HFI’s (Human Factors International) CUA program for User-Centered Analysis and Conceptual Design, with a Masters in Business Administration.

Professional Summary 

Experienced professional with 12 years of designing collective projects on consumer and enterprise applications, seeking dynamics of creative challenges and rewarding position as a Lead User Experience/Interface Designer to develop innovative products and express brands through strategically driven design and interactive model. 

My studies go beyond the cognitive approaches taken by a user in a context, while using an interface. Essentially, I believe that without the understanding and interpretive knowledge of the human mind, creation and innovation fails in delivering what is essential. My experience spans across domains like Telecom, Government, Retail, E-Commerce, Travel & Transportation, Media & Entertainment, Networking, Education and finally Gaming. I am a self-trained media designer with creative instincts, strong technical and communication skills; I am seeking opportunities to collaborate on new and interesting projects that Involve creative problem solving.

Process

• Learn : Gain knowledge of users, context, technologies, etc.
• Explore : Produce design concepts for possible solutions.
• Select : Evaluate and select design concept(s) for development.
• Develop : Evolve concept into full design solution.
• Refine : Evaluate design with stakeholders to obtain feedback.
• Deliver : Complete design and produce deliverables.

User Experience Strategy

As a User Experience Strategists (UXS) I played a key role in the lifecycle of every project, while working alongside with the program managers, UI team-members, business analysts, technical staff, and visual designers to identify requirements and study users. During this process, I have crafted experiences that translated business and user needs into informed and highly engaging products.

As UXS I’m experienced and versatile resource, who has worked in client-facing positions in ample of opportunities. I have designed, shaped, and communicated user experience strategy for many companies, often serving as a strategist or a visionary.

As a UXS I have developed, defined and articulated business goals and user strategies for websites, global website platforms/consolidations, CMS platforms, mobile websites, mobile applications, web-based applications, online merchandising, email campaigns, software products, etc. I have also acted as a business analyst to define KPIs and metrics for user experience. I have also worked closely with key clients/stakeholders to create and refine internal work-flows and structures to support overall digital strategies. In my role as a UXS, I have created and presented designs to generate consensus and buy-ins from various customers and business units.

With over a decade of experience as a User Experience Strategist, I have integrated complex requirements build in to unity of purpose and vision; while simultaneously developing an approach that meshes the needs of target users with mission-critical business needs. As a UXS, I have also created strategies that helped many companies with many product segments, and created positive brand engagements across the full spectrum of the customer life-cycle. I’m also experienced as an interaction design, Information Architect, who translates that strategy into simple visuals (wireframes, process flows, etc.) that illustrate the approach. In this capacity, I have worked closely with front-end development teams to ensure the IA solutions get effectively translated into a compelling visual and interactive experience.

If you think I’d be a good fit in your team, and have an opportunity available, please get in touch.